Bruun & Hjejle advises Octopus Energy on the acquisition of BD Energy

Founded in 2022, BD Energy uses machine learning to trade electricity across 25 pricing zones in 15 countries, with approximately 99% of trades executed without human intervention. 

Octopus Energy is a global clean energy and technology business serving 11 million households across 27 countries, with operations spanning the entire energy value chain – including a £7 billion renewables portfolio, EV leasing, heat pump and solar.

The acquisition brings automated trading capabilities into Octopus Energy Trading, strengthening how it optimises flexibility and manages renewable energy supply in key markets. By combining two entrepreneurial, tech-first teams, the deal will accelerate the green energy transition – helping integrate renewables at scale and deliver cleaner, cheaper energy globally.