Data Protection – GDPR
Data protection rules today affect virtually all forms of commercial activity, and extensive requirements are imposed on both private companies and public authorities that need to process personal data. Increasing digitalisation, new technologies and a growing regulatory landscape continually create new challenges and considerations for businesses that process personal data.
We provide specialised advice on all legal aspects of data protection, translating the complex regulatory framework into practical and strategically sound guidance. Our work combines extensive experience in data protection law with an understanding of the legislative and commercial implications of developments in areas such as digitalisation, new technologies and artificial intelligence.
We assist with, among other things:
- Advice on GDPR compliance, including assessment of processing activities and implementation of compliance projects
- Drafting and negotiation of data processing agreements, privacy policies and other GDPR documentation
- Advice on data protection aspects of business transfers, litigation and lawyer-led investigations
- Advice to clients in highly regulated sectors, including finance, pharmaceuticals and media
- Advice on regulatory requirements relating to data protection
- Contractual and regulatory aspects of new technologies, including AI, in relation to data protection
- Management of personal data breaches and advice on notification obligations
- Representation in complaint and supervisory proceedings before the Danish Data Protection Agency and other regulatory enquiries
- Advice on data protection issues in connection with transactions and strategic partnerships
We combine legal expertise with a deep understanding of technology and the commercial reality in which our clients operate. In close collaboration with the firm's other specialist practice areas, we help clients manage risks, avoid sanctions and reputational damage, and make well-informed decisions at a time when technology and regulation are evolving rapidly.
Data protection law is in constant flux. New technologies – particularly AI and large language models – are accelerating regulatory developments and creating new requirements for how businesses collect, use and protect personal data. The key questions today are not solely about compliance, but about what regulatory developments mean in concrete terms for a business's data, contracts and business model. Our role is to help clients navigate these questions and make commercially sound decisions.
